Monday, February 6, 2012



The Philippine Basketball Association has recorded a staggering P39 million from its tickets sales in the just concluded Philippine Cup that featured Talk N’ Text and Powerade in the finals.

The figure indicates a 3 percent increase from last year’s earnings for the same conference in
which the semifinals and the championship series included the league’s four most popular ball
clubs – Talk N’ Text, Petron, Barangay Ginebra and B-Meg. Last year’s All-Filipino conference
grossed P38 million.

“This is very encouraging for the league. And we owe it to our fans…they are the barometer of
our success. The success of the Philippine Cup is a testament that the fans enjoyed watching the
games. Hopefully, we will have another banner year,” said PBA chairman Mamerto Mondragon.

Mondragon said the fans can expect a lot more exciting games and playoffs in the coming
Commissioner’s Cup, which starts on Feb.10, because top caliber imports, most of them with NBA
experience, will be spicing up the tournament.

Willie Marcial, the league’s media bureau chief and assistant to the commissioner, also revealed
that the total gross sales of the just concluded conference is 9 percent higher as compared to the league’s projected target earnings of P36 million.

“We would like to emphasize that the split of games during the semi-finals helped boost the
conference’s gate receipts and attendance but more importantly, it provided a well-deserved
exposure for the two powerhouse contenders (Talk N’ Text and Petron) and the two upcoming teams
(Powerade and Rain or Shine),” Marcial said.

“AKTV, our coveror, is upbeat and has agreed to do it again during the semifinals of the second
conference. We just have to make certain that our traditional game venues (Smart Araneta Coliseum and Cuneta Astrodome) can accommodate the daily schedule,” he added.

Marcial said this year’s Philippine Cup drew 340,000 fans at the turnstiles, matching the 2011 AFC total gate attendance.

The Talk N’ Text Tropang Texters defeated the Powerade Tigers in five game of their scheduled
best-of-seven titular series to become the first team in 27 years to repeat as All-Filipino